Boats Sail Around World
Boats Sail Around World
Jacket, Jinjiang Textiles, To The World
Jinjiang, this time to rely on original equipment manufacturers to meet the international brand to do OEM seaside town, why is the brand manufacturers to develop into a modern city, jumped down to all the world that jacket? Jinjiang All of this is inseparable from the long-term accumulation of textile and garment industry.
According to statistics, as of June of this year, Jinjiang City, China’s textile and garment industry a total of nine well-known trademarks, brand names 4, the state immunity products 12, 30 in Fujian Province, Fujian Province, the number of brand-name products in 23 brand ranking (city) front. Today’s “capital of the world’s coat,” the textile and clothing industry from the ground to draw nutrients in the soil.
Start: “China-made imported goods”
Jinjiang textile and apparel industry started in the 20th century and early 90’s, Jinjiang also started earlier and faster development of the traditional manufacturing industries. As early as in the reform and opening up, Jinjiang were eager to see people buy all kinds of imports, we use the money in their own house idle, needs to be done from home and workshop, from the copy, producing a large number of so-called “domestic foreign goods”, a copy of the majority of textile and clothing products, but also from the outset, Jinjiang jacket.
If this is the embryonic form of imitation of textile and clothing industry in Jinjiang, and then at the beginning of the production, textile and clothing industry in Jinjiang, full market leader, and other market behind what is popular, what they produce. However, this joint venture company in the last century, the early 80s and early 90s is not only very popular, Jinjiang, and has made a huge gong. Driven by success and profit-driven, leading to the village is almost neighbors, and friends, follow the occupation of old friends, according to genetic, geographic, economic relations, deeply radiation, genetic resources and formed a “One Village One Product, a town of a business” model.
At that time, whenever the counterfeit products to clothing, immediately robbery and one or worry about sales. Jinjiang garment processing capacity internationally renowned attention to textile and garment manufacturers are in a single order in Jinjiang, original equipment manufacturers, and even joint ventures. Since then, Jinjiang City, the completion of the textile and garment industry, “to follow suit,” to imitate the production of “the wedding dress of others,” the transformation of the original equipment manufacturer, or OEM. At that time, Jinjiang brand to reach more than 500 garment enterprises, the buyer market demand, as well as many OEM processing business, so Jinjiang tasted the sweetness of two people, but also to achieve the original accumulation of capital.
Development: “Awakening of the brand”
OEM processing from the fake company, looks like a big step, this is not the case, because the producers do not develop new products, their awareness of independent innovation is still no way to reflect the innovation does not pull over in order to maintain its vitality in the market completely, once the market an accident there will be a domino effect. “The 1997 Asian financial crisis is an example of a sudden to do so, in order to meet the original equipment manufacturers in Jinjiang after. Seriously examine their own products, paste someone else’s trademark, the price has doubled,” brand “is also to start having heart.
From the early 80s of last century to the early 90s, the 10-year span of not less than 10 textile and garment industry in Jinjiang, is to do someone else’s brand, processing fees, only to earn their own. However, it should be noted that the textile and clothing industry in Jinjiang, if there is no history of that period, there would be the late 90’s “The Awakening of the brand”, but also the early 21st century, “to create a brand.” Thus, in This period is to prepare the textile and clothing industry in Jinjiang maturity.
Leap: to “create brand activities” Jinjiang awake brand, but also the early 21st century, “to create a brand.” Thus, in this period to prepare the textile and clothing industry in Jinjiang maturity.
Textile and apparel industry experience, in preparation for a long-term capital and accumulated a wealth of experience to start planning for the brand during the market rebound. Beginning in 1998, Jinjiang City, Jinjiang textile and apparel industry experience, in preparation for a long-term accumulated a wealth of capital and rich experience, the beginning of the mental state of the “brand Li-city” strategy, the Government’s objective is, through the Industrial clusters and regional integration, brand development, and implementation of regional branding strategy, rapidly shrinking with the international well-known brand of market dominance.
In such a policy and market conditions, Jinjiang boats sailing downstream textile and apparel industry, the brand launched a massive campaign exercise. They clearly see that the same goods, the over supply of new competition, the brand’s life is the life of goods, the consumer market to a large extent dependent on the flow of the brand, to guide the allocation of economic resources in a large extent to which to rely on the brand to achieve, and many brands of anything can only create a regional advantage. In recent years, Ba Jin, seven wolves, seven cards, 9, animal husbandry, Wang, Li Lang, love all, Wei Lu, Ma Laite and other apparel brands, advertising, or employ the image of their spokesmen, often in the central television appearances.
At present, the textile and garment industry has become a major pillar of Jinjiang City, the primary industry, the domestic textile and apparel, one of the important production base, is “China’s textile industry base.”
Future: “brand reconstruction”
Jinjiang regional brand campaign successful experience have shown that the lack of a strong regional economy brands, there is no driving force to promote renewable development; do not have a strong brand, there can be no true sense of competitiveness. At present, Jinjiang has more than 3300 textile and garment enterprises, the annual output value of 2.85 billion U.S. dollars and more than 50 countries and regions, the establishment of a partnership, the products have been exported to Southeast Asia, Eastern Europe, Western Europe, North America, the Middle East, and South Africa.
However, TNS research experts also see the same Jinjiang jacket textile and garment industry in the creation of weak sales of its own brand Jinjiang jacket 2.5 billion U.S. dollars, and only a slight advantage, one of the first, Paris and New York 2.35 billion U.S. dollars respectively, of twenty ○ Wan Dian 〇 〇 million dollars and the world’s No. 2,3, and this shows that value-added high-end Jinjiang brand jacket and brand fabrics, especially in the design and development is also very Jinjiang a large space for development needs to enhance the brand value of more articles and culture.
Jinjiang textile and apparel brand jacket brand in particular, how branded content, content, such as the regional culture and fashion, breaking through, beyond, how to move from “manufacturing” to “create” the great changes in, tasks, and a long road, but because ” far from their long road to rehabilitation to “only reflects the Jinjiang want to create their own clothing brand into the world’s determination. The domestic market has been opened into the international thing is inevitable, Jinjiang, enterprises must make their own clothes, to forests, such as the Front Desk, strong, hard skills, cultural é world’s resolve.
lements to clothing brands to create their own brand of style, this is seen as textiles and apparel brands in Jinjiang ultimately the only way to Jinjiang jacket is also the world’s achievements, the world’s source of the problem.
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